The latest generation of LG OLED TVs ups the brightness factor

The latest generation of LG OLED TVs ups the brightness factor

At the massive consumer technology show CES 2023 in Las Vegas, LG showed off its entire lineup of new OLED TVs for 2023. And the biggest addition, quite literally, is This 97-inch OLED TV is completely wireless.

Called the M3 Series, it looks great in person as you can see in the video below, but it’s also likely to be quite expensive. (The company, as usual at CES, hasn’t announced pricing.) Among the TVs that regular mortals will actually be able to afford, standouts include the C3, the successor to the best high-end TV for the money, as well as the G3 that promises improved brightness.

The biggest difference between the current and new LG OLED TVs is the G3’s higher brightness. A new light control architecture and light enhancement algorithms increase brightness by up to 70% compared to last year’s G2 in the 55-, 65- and 77-inch G3 models. LG claims about 1,800 nits, which is about double of any OLED TV I’ve measured. What I actually saw looked very bright. But of course I’ll have to wait until I can review one to find out exactly how bright it is.

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The company’s lineup of 8K TVs, the Z3, is also brighter than before, in the range of 30 to 40 percent, according to LG. Available in 77- and 83-inch sizes, these are sure to stay pricey and such 8K other TVsNot worth the money for most buyers.

Offers OLED TVs Better overall image quality Another high-end TV, and in my experience, it’s actually quite bright in most lighting environments. every bit – er, Foolish -Brightness helps, however, especially in bright rooms though HDR TV shows and movies. Perhaps the G3 will surpass the competition’s lightweight output QD-OLED models From Sony and Samsung. will not be defeated mini-LED groups like Samsung QN90B And the Hisense U8H. But if LG’s claim about brightness is true, it will come close.

LG C3 TV with soundbar attached.

Shown here with the speakers attached, the C3 sounds very similar to last year’s C2.

James Martin/CNET

The C3, which will be less expensive than the G3, is largely unchanged in terms of image quality from last year’s model. I’ve seen the 65- and 48-inch version in person, and they look identical physically. An LG representative even said the speaker chip from the C2 will fit into the C3, which is an indication of how similar they are. LG told me the C3 might look brighter in person, thanks to its slightly higher average picture level, but it wouldn’t meter any brightness and I’d be surprised to notice much of a difference.

None of the other improvements LG has teased are what I would call major. The TVs have the new “α9 AI Processor Gen6”. In my previous tests, however, it was hard to discern better handling. The company also gave the G3 a design that brings the wall closer together than before, and “leaves no visible gap” when mounted on a wall. The company’s smart TV system has been tweaked, which I don’t like, to add better rating, personalized recommendations, and “popular content selection,” according to the press release.


LG has redesigned its smart TV platform for 2023.


LG also said that its 2023 OLED TVs will be the first to be certified by the HDMI organization for Quick Media Switching VRR, which “can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices.” Connected via TV. Ports compatible with HDMI 2.1a.” This (again minor) feature is for video playback rather than games and requires a QMS-VRR source device. the Apple TV 4K He gets support soon, for example.

For the past two years, LG’s OLED TVs, specifically the “C” models, have offered the best picture quality for the money among high-end TVs, and I expect the C3 will once again contend for that honor. However, the LG C2 from 2022 remains my favorite, and none of the improvements so far seem significant enough for me to recommend waiting for the C3.

LG hasn’t announced pricing or availability for its 2023 OLED TVs, though the G3 and Z3 will undoubtedly cost more than the C3. The company doesn’t usually announce prices on its TVs until the spring, when they hit stores.

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